Connecting without connecting has become a near obsession in today’s society. One social media app however is taking an entirely different approach to the “why and how we use social media” app game.
Pinterest is a “visual discovery tool” social media app that allows people to share images and ideas for different projects from recipes to home renovations. What started as a closed beta site launch in 2010 with a sparse number of users, turned into one of the “50 Best Websites of 2011” according to Time Magazine, and now has 200 million monthly users. What makes this platform unique is that these 200 million monthly users are 2X more likely to say that their time on Pinterest is well spent vs. other platforms.
- 55% of users use Pinterest to shop, while 67% look at saved content on the app while in stores.
- 87% of users say that Pinterest helps them learn new things.