This Fortune roundup of "10 crucial insights for small business owners to succeed in 2026 and beyond" included a contribution from Jeremy Barker drawn from Murphy Door's decade-plus arc. Founder advice in a list format is easy to skip, but the specific insights in the piece — patience, product-first thinking, and disciplined hiring — are the ones we'd lead with if we were writing it ourselves.
What the Fortune format compresses is that those insights aren't independent rules. They're a stack. Patience makes product-first possible. Product-first makes disciplined hiring possible. Disciplined hiring is what lets you ship a flush-mount door or a custom gun cabinet a customer trusts.
For small-business owners reading Fortune's list looking for tactics, the press archive has more longform coverage of the Murphy Door playbook, founded in 2012 and refined every year since.
