10 crucial insights for small business owners to succeed in 2026—and beyond — press coverage

10 crucial insights for small business owners to succeed in 2026—and beyond

This Fortune roundup of "10 crucial insights for small business owners to succeed in 2026 and beyond" included a contribution from Jeremy Barker drawn from Murphy Door®'s decade-plus arc. Founder advice in a list format is easy to skip, but the specific insights in the piece — patience, product-first thinking, and disciplined hiring — are the ones we'd lead with if we were writing it ourselves.

What the Fortune format compresses is that those insights aren't independent rules. They're a stack. Patience makes product-first possible. Product-first makes disciplined hiring possible. Disciplined hiring is what lets you ship a flush-mount door — also known as a built-in door — or a custom gun cabinet a customer trusts.

For small-business owners reading Fortune's list looking for tactics, the press archive has more longform coverage of the Murphy Door® playbook, founded in 2012 and refined every year since.

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